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TikTok is introducing a updated setting that allows them to cut down on the amount of AI-created videos appearing in their feeds. This initiative comes as the company announced that it now features more than 1 thousand million AI videos.

Trial and Implementation

The new functionality is being tested over the coming weeks before a widespread launch. This development coincides with a surge in content created by AI, driven by new video-generation tools.

AI Content on Other Platforms

It has been noted that almost 10% of the fastest-growing video streams on a competing service primarily display AI-generated videos. A significant portion of this content is considered “AI slop”, a term for inferior, factory-style content that is typically nonsensical or dreamlike.

Based on user feedback that many people like content produced via AI tools, from computer-generated images to informative clips, and we want to give people the power to see more or less of that, according to their own choices,” stated a platform representative.

Volume and Proportions

TikTok disclosed that there are presently over a billion videos on its service tagged as artificially created. In total, in excess of 100 million videos are added to the app daily, making AI content a relatively small portion of its total content library.

User Control Features

Viewers will be in a position to decrease or raise the volume of AI content they watch by accessing the “manage topic” setting in the application and picking “AI-generated content”. Further subjects that currently be controlled under the setting encompass current affairs, clothing, aesthetics, and choreography.

AI Disclosure Rules

Its policies oblige content makers to label lifelike artificially created content, and it bans dangerous fake videos of public figures or crisis events. Any believable AI video that is without a tag can be deleted under its community policies.

In addition, the service will henceforth apply an AI-generated label to content created with its built-in AI features, or detected by an cross-platform project for recognizing content made by AI. This step is intended to deter users from trying to bypass the disclosure requirement.

Educational Initiatives

TikTok is furthermore launching a two million dollar AI literacy fund for experts and organizations to produce informative material about using AI responsibly. This program will support educational bodies focused on teaching computer science.

Platform Protection

The platform has supported its moderation strategy, following debate over plans to lay off hundreds of safety staff in the United Kingdom. TikTok is set to eliminate a significant number of roles in its user protection division in London, with labor groups and online safety experts raising concerns that people are being substituted by automated systems.

A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can protect employees by filtering out the most graphic content ahead of it is viewed by staff. The platform announced a notable drop in disturbing and violent content handled by safety staff over the last 12 months due to the use of its automated systems.

We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”